SF Pride Brand Assets for 2024

Sponsor Marketing Kit

All assets are due on or before May 30th unless otherwise noted below.

Newsletter Inclusions

All Partner logos are included with each newsletter, but we can also showcase your company within the newsletter itself.

• Image Specifications:
  • ideal image ratio is 1.91:1 to 4:5
  • JPG or PNG files only
  • keep text limited to 125 characters, less than 20% text composition

For an example, click here.

Due By: Newsletters are sent out on the 3rd week of the month.

Logo

• File Type: .PDF or .AI
• Aspect Ratio: Any
• DPI or other requirements: Any
• Due: ASAP, deadline May 28th 2022

Parade Signage

• File Type: .PDF or .AI
• Aspect Ratio: 8:3
• DPI or other requirements: 300 DPI
• These banners will hang on the barricades along the parade route.
• Printed size: 8 feet wide x 3 feet tall
• Due: June 1st

Digital Ads

• Main Stage Full Screen Ad (Still Image)
  • File Type: .PDF or .AI
  • Aspect Ratio: 4:3
  • DPI or other requirements: True Pixel Resolution 576 wide x 448 tall; HD Pixel Resolution 1600 wide x 1200 tall
  • Display size: 14.8’ wide x 11.5’ tall

  • Due: June 1st

  • Main Stage Full Screen Ad (Video)
  • File Type: .mov or H.264 (no sound)
  • Aspect Ratio: 4:3
  • DPI or other requirements: True Pixel Resolution 576 wide x 448 tall; HD Pixel Resolution 1600 wide x 1200 tall
  • Display size: 14.8’ wide x 11.5’ tall
  • Due: June 1st
• Main Stage Banner Ad (Still Image)
  • File Type: .PDF or .AI
  • Aspect Ratio: 9:2
  • DPI or other requirements: True Pixel Resolution 576 wide x 128 tall; HD Pixel Resolution 1600 wide x 343 tall
  • Display size: 14.8’ wide x 3.3’ tall
  • This ad will display on the bottom portion of the main stage video displays.

  • Due: June 1st

  • Main Stage Banner Ad (Video)
  • File Type: .mov or H.264 (no sound)
  • Aspect Ratio: 9:2
  • DPI or other requirements: True Pixel Resolution 576 wide x 128 tall; HD Pixel Resolution 1600 wide x 343 tall
  • Display size: 14.8’ wide x 3.3’ tall
  • This ad will display on the bottom portion of the main stage video displays.

Social Media

Due: Please send any content for social media posts 5 days before you want it posted.

facebook.com/sanfranciscopride

• Consider creating an event and having SF Pride share that, or possibly co-host
• Cover Photos
  • 51px x 315px preferred, minimum 400px by 150px
  • JPG format with RGB color, less than 100KB
  • Displayed 820px x 312px on desktop, 640px x 360px on mobile
• Post Images
  • 720px, 960px, or 2048px wide
  • JPG Format, RGB Color, less than 15 MB

instagram.com/sanfranciscopride

• Images should be:
  • Square, landscape, or vertical, all images will be cropped square in feed
  • Ideal size is 1080px x 1080px, 1:1 aspect ratio
  • For landscape use 1080px by 566px, with an aspect ratio of 1.91:1

AUDIO Assets

Due: submit assets for podcast inclusion before the 3rd thursday of each month to be included in that month’s podcast.

• Stinger on Queerness Podcast
  • File Type: .mp3 or .aiff
  • Duration: 15 seconds
  • Text may be provided in lieu of audio; limit 35 words

TV Assets

• TV Commercial (Video)
  • File Type:
  • Aspect Ratio:
  • DPI or other requirements:
  • Duration: 30 seconds
• Pre-Recorded Interview (Video)
  • File Type:
  • Aspect Ratio:
  • DPI or other requirements:

HD Content specifications:

File format – Mpeg2 or MOV. H.264 codec (MPEG-4) Frame size - 1280x720p Frame rate - 59.94 fps (720P) OR
Frame size - 1920x1080 Frame rate – 29.97 fps (1080i)

OR

Frame size - 1920x1080 Frame rate – 59.94 fps (1080P)
AVC INTRA IS NOT ACCEPTED
Constant Bit rate - 40-50 mb/s (Variable Bit Rate is NOT accepted)
Field Dominance on output - NONE
No slate or bars (clip should be black to black no extra frames) Clip title - Standard ISCI or AdID number
Audio format – 2 channel stereo or 5.1 surround sound Audio bit rate - 192-256 kb/s reference level -24 LKFS
DO NOT USE AVID CODECS. ABC CI CANNOT PROCESS FILES OUTPUT WITH THIS CODEC.